The infamous Judd Apatow wasn't involved in this picture, but I think it is fair to call this movie in the Apatowian tradition.
Bromance is the subtext of many recent great comedies like Pineapple Express, Knocked Up and Superbad, but in I Love You, Man it is the central theme.
It is not as good as any of those previously-mentioned movies, but it is certainly in the same league. You can't go wrong with Paul Rudd in my book.
